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9. Ken Auletta. Search and Destroy. – С 30.

10. Stephen Shankland. Google's Translation Center: Language Lessons for the Googlebot?. —.

11. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms // Associated Press (New York). – 2008. – July 27.

12. Google Annual Report, Letter to Shareholders, 2007.

13. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms.

14. Google Annual Report, Letter to Shareholders, 2007.

15. http://www.wired.com/wired/archive/12.05, google_pr.html.

16. John Jurgensen. The Family Guy Goes On Line // Wall Street Journal Weekend Journal. – 2008. – September 5. – C. W1.

17. Google Annual Report, Letter to Shareholders, 2005.

18. Adi Ignatius. Meet the Google Guys // Time. – 2006. – February 20.

19. www.Google.com/corporate.

20. Часто цитируется.

21. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

22. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // Information Week. – 2007. – October 20.

23. Там же.

24. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

25. Adam L. Penenberg. Is Google Evil? It Knows More than the National Agency Ever Will. And Don't Assume for a Minute that It Can Keep a Secret // Mother Jones. – 2006. – November-December. – C. 67.

26. Там же.

27. Mysearchgurublog.com. – 2008. – November 25.

28. http://xooglers.blogspot.com, posted February 19 2007

29. John Battelle. The Search. – С. 139.

30. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

31. Seth Finkelstein, Jew Watch, Google, and Search Engine Optimization // sethf.com/anticensorware/google/jew-watch.php.

32. www.google.com/explanation.html.

33. http://sethf.com/anticensorware/google/jew-watch.php.

34. http:/google-watch.org.

35. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

8. Google-культура

1. Часто цитируется.

2. Stephanie Olsen. Newsmakers: Google's Man Behind the Curtain // CNET. – 2004. – May 10.

3. Adam Lashinsky. Back2Back Champs // Fortune. – 2008. – February 4.—С. 70.

4. Письмо основателей An Owner's Manual for Google's Shareholders // www.Google.com. – 2004.

5. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

6. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // InformationWeek. – 2007. – October 20.

7. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

8. Там же.

9. Jeremy Caplan. Google's Chief Looks Ahead // Managing Growth. – 2006.– October 2.

10. Там же.

11. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni.

12. Интервью автора с сотрудником, пожелавшим не называть своего имени, лето 2008 года.

13. Chris Anderson. The Long Tail. – New York: Hyperion, 2006.

14. Письмо основателей, An Owner's Manual for Google's Shareholders.

15. Elizabeth Montalbano. Growing Painsfor Google // ComputerWorld. – 2008.– October 20.

16. Jessica E. Vascellaro and Scott Morrison. Google Gears Down for Tougher Times // Wall Street Journal. – 2008. – December 3.

17. Sewell Chan. Google Transit Expands to New York // www.cityroom. blogs.nytimes.com/2008/09/23.

18. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6.

19. Tricia McDermott. Defining Google // CBS News. – 2003. – January 2.

20. Adam Lashinsky. Back2Back Champs. – С 70.

21. Там же.; Verne Kopytoff. Larry Page's Connections // San Francisco Chronicle. – 2000. – December 31.

22. Adam Lashinsky. Back2Back Champs. – С 70.

23. http://features.blogs.fortune.cnn.com/2008/01/21/100-best-companiesto-work-for.

24. Там же.

25. Daniel DeBolt. City of Google: In Coming Years, Internet Giant Could Triple Its Already Huge Amount of Office Space // Mountain View Voice. —2007 – July 20.

26. Mark Malseed. The Story of Sergey Brin: How the Moscow-Born Entrepreneur Cofounded Google and Changed the Way the World Searches // Moment Magazine. – 2007. – February. – С 38.

27. Vasanth Sridharan. Google's Ginormous Free Food Budget: $7,530 per Googler, $72 Million a Year // Silicon Alley Insiders. – www. alleyinsider, com. – 2008. – April 23.

28. Dan Farber. Kai Fu Lee: I Need to Follow My Heart // www.blogs.zdnet. com. – 2005. – August 9.

29. Письмо основателей, An Owner's Manual for Google's Shareholders.

30. John Battelle. The Wizard of Ads: Google's Omid Kordestani Conjured a Formula that Took Its Sales to $3 Billion // Time. – 2005. – October.

31. Wendy McLellan. Google Targeting Talent with Innovative, Creative Qualities // Canwest News Service. – 2008. – July 28.

32. Там же.

33. Google Labs Aptitude Test // Linux Journal. – 2004. – September 1.

34. Письмо основателей, Initial Public Offering Registration Statement S1, 2004.

35. Quentin Hardy. Close to the Vest // Forbes. – 2007. – July 2.

36. Dan Fost. Keeping It All in the Google Family // New York Times. – 2008. – November 15.

37. Stephen E. Arnold. The Summer of Transparency // KM World. www.kmworld.com. – 2008. – August 31.

38. Letter to Shareholders. Google S1 Public Offering Registration, 2004.

39. Daniel DeBolt. City of Google.

40. Google's Wall of Silence // Opinion page, Mountain Hew Voice. – 2007. – July 27.

41. Там же.

42. Там же.

43. Stephen E. Arnold. The Summer of Transparency.

9. Google взрослеет

1. Kevin Kelleher. Who's Afraid of Google? Everyone // Wired. – 2005. – November 30.

2. Google Founders Have Grown Up // Reuters. – 2008. – May 9.

3. Интервью автора. Assistant Professor Joel West, San Jose State University. – 2008. – December 1–9.

4. Цит. по: David A. Vise and Mark Malseed. The Google Story.

5. Chris Kraeuter and Rachel Rosmarin. Why Google Won't Give In // Forbes. – 2006. – January 24.

6. Там же.

7. Там же.

8. James Kirkup and Nicole Martin. You Tube Attacked by MPs Over Sex and Violence Footage // The Telegraph. – 2008. – July 5.

9. Корпоративный сайт www.google.com.

10. Declan McCullagh. Report Criticizes Google's Porn Filters // CNet News, – 2005. – April 10.

11. Цит. по: Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

12. Abbey Klaassen. Talk about a Power Lunch // Advertising Age. – 2007. – October 15. – С 52.

13. Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information Is Available through Google Street View // Marketwatch. – 2008. – July 31.

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